reporter: Miguel Dominguez
Universal Gear launched its new flagship store in Hell’s Kitchen, its second location in Manhattan. The first store, in Chelsea, opened in November 2001, creating a dynamic shopping environment with dance music listening stations and aluminum and polycarbonate fixtures. It became instantly popular among the Queer community.
"The gay community has helped position our store for enormous growth," said David Franco, co-founder and owner of Universal Gear. "But the non-gay customer also makes up about 30% of our sales. Straight men are increasingly feeling more comfortable wearing cool, city gear and sportswear and buying in a traditionally gay area."
Universal Gear launched its new flagship store in Hell’s Kitchen, its second location in Manhattan. The first store, in Chelsea, opened in November 2001, creating a dynamic shopping environment with dance music listening stations and aluminum and polycarbonate fixtures. It became instantly popular among the Queer community.
"The gay community has helped position our store for enormous growth," said David Franco, co-founder and owner of Universal Gear. "But the non-gay customer also makes up about 30% of our sales. Straight men are increasingly feeling more comfortable wearing cool, city gear and sportswear and buying in a traditionally gay area."